Vision and core values



We work toward a single goal: to help our customers solve their design challenges and get to market more quickly and with a competitive advantage. We design and manufacture products that are simple to install, free from defects, easy to use and that give our customers the flexibility and range of features essential to meeting their objectives. We strive to be more than just another vendor. Our goal is to become a strategic addition to your business. Our mission is to continually develop and provide remarkable embedded products and services that are smart, powerful yet very safe.


Our vision serves as a framework and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable growth.

  • People Opportunities: Be a great place to work where people are inspired to give their best they can.
  • Our Portfolio: Design and deliver products/services and get to market more quickly and with a competitive advantage.
  • Partners: Nurture a winning network of customers, partners and suppliers, together we create mutual, enduring value.
  • Give Back: Be a responsible citizen that makes a difference by helping build and support communities.
  • Profit: Maximize long-term return while being mindful of our overall responsibilities.
  • Productivity: Be a highly effective, lean and fast-moving organization.

Ethics & Compliance:

Nothing is more important to CoiNel's overall success as an enterprise than our ethical values. Our shared regard for the highest standards of honesty and integrity is our biggest strength.

Each of us knows that every time we do the right thing, we reinforce the understanding among our fellow employees, our customers and our suppliers that this is how we do business at CoiNel.
CoiNel’s commitment to perform with integrity is instilled in every employee as a non-negotiable expectation of behavior.

Our Code of Business and Ethics.

Concern Reporting:

We understand that we must be guided by our shared ethical values because to do otherwise puts each of us, as well as our entire company and all the value it generates, at risk. And so, we encourage all our customers to express concerns, raise issues and encourage the highest levels of integrity. If you ever come to believe we're falling short, we would be pleased to know.


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